ATHR - amethyste

ATHR BEAUTY

Athr Beauty was created in 2018 by Tiila Abbitt, a passionate and highly creative makeup formulator. After 7 years spent developing makeup products and accessories for a conventional cosmetics brand, she began to become interested in natural cosmetics. She learned to formulate color cosmetics while respecting European Union rules on cosmetics and finding an alternative to the more than 1,300 banned ingredients.

Aware of the pollution that plastic packaging and components represent for the environment, Tiila wanted to develop an ethically sustainable brand, beyond the formulation itself. Tiila wanted to integrate ethics and sustainability into every decision made within her company.

ATHR BEAUTY MANTRA

ETHICAL AND SUSTAINABLE SOURCING OF INGREDIENTS

ETHICAL SOURCING & FAIR TRADE

ETHICAL PRODUCTION

RECYCLABLE PACKAGING

LOW WASTE CARBON NEUTRAL POWER

This is why ATHR BEAUTY does not launch a product until there is a better sustainable alternative. And when you buy Āthr Beauty products, a portion of sales goes to environmental charities, because giving back and being sustainable is the only way to ensure we leave this planet better than we found it.

Good for you + good for your skin + good for the planet #goodvibes