PUREARTH

KAVITA KHOSA
FOUNDER AND DIRECTOR…

Kavita traded the world of private equity law for clean beauty. Her sustained interest in wellness led to a Diploma from the Ayurvedic Institute founded by the renowned Dr Vasant Lad. A yoga teacher and Vedanta student, she established and ran Sachananda Yoga Shala, a non-profit yoga school, for four years before starting Purearth in 2012. She is also a lifelong member of the Federation of Women Lawyers, Hong Kong. An advocate of conscious consumption, she has a propensity to question and unearth what’s precious, refined and worth nurturing for both people and planet. It energizes her conviction that smart girls

Many of us are currently seeking a closer connection to the earth, through immersive experiences and a desire for rejuvenating simplicity. At the helm of this movement is a discernment for what is truly worth celebrating: the deep thread of infinite wisdom from ancient communities, raw transcendent beauty free of ornamentation, and craftsmanship that nourishes the body, mind and soul. This approach to living created Purearth, our artisanal skincare and wellness brand, which equally values the ingredients, maker and you. Because nearly 60% of what we apply onto our body is absorbed into our bloodstream, Purearth promises superlative ingredients, sourced responsibly and harnessed at the peak of their potency. Most ingredients are gathered at soaring altitudes of the Himalayas by micro-credit and women self-help groups. Through these partnerships, marginalized producers engage with urban markets on fair terms and we channel back proceeds through our Purepurpose Program.

Reach us at csr@purearth.asia to learn more or become involved.

Equal, ethical and ecological, Purearth advocates conscious consumption by channeling a part of its proceeds into our Purepurpose Program and social impact initiatives. Focused on the sustainability of the planet and its people, our strategic partnerships allow corporates, institutions and stakeholders to implement programs with clear, measurable impact indicators.
Our environmental initiatives support biodynamic and organic farming methods, carbon offsets and reforestation. We also engage with NGOs, CBOs, women micro-credit and self-help groups in the remote Himalayas in the areas of women’s health and sanitation.

“Discover the new organic range that’s got Bazaar aflutter. » Harpers Bazaar
« This makes the skin look radiant, clear and nourished in just one night. » Harpers Bazaar